RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Rapid Rise! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company provides a broad selection of home services, from cleaning services to elderly care, and has established a user following exceeding one million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is rapidly increasing its presence across a multitude of nations in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is valued at approximately $15 billion, with the domestic cleaning sector growing at an annual rate of 15%, and the childcare industry growing to a $3 billion market. In this dynamic market, Ayasan leverages Japanese expertise and a innovative personnel model to steadily increase its market share.

“Our strength lies in integrating Japanese quality control with local expertise with a broad pool of talent across Asia,” says Kotaro Ise, founder and CEO. With extensive experience at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over tens of thousands of specialized staff members.



Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to residential services, Ayasan has proven its capabilities in cleaning service Jakarta corporate services, with over 1,000 clients including notable companies. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been growing steadily.



“I am certain that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is creating an AI-driven solution. Furthermore, Ayasan is planning global outreach, including staffing solutions abroad, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is currently exploring collaborations with potential partners for its upcoming development phase. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Company HQ: Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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